How Important are Channel Letters & LED Signs for Your Business?

 As a business owner in the Naperville or Chicago, Illinois area, setting yourself apart from the rest of the pack is no easy task. The Windy City and surrounding areas are full of competitors trying to bring in the same customers as you. Like you, each owner has their own business strategy, branding, and marketing tactics that they deploy to make their products and services more enticing to customers. So how can you make sure that your commercial space stays full of clients despite this competition?

One answer is to go back to the basics. Regardless of how big your social media following is or how many visitors you get on your webpage, you need to impact the people who walk, drive, or ride past your place of business. And in this case, promotional signage still reigns supreme.

 

Fitting in with our digital world, the innovative incorporation of lighting into electronic signs is becoming an increasingly powerful marketing tactic. In particular, electronic signs, channel letters, and other LED signs in Chicago are emerging as front runners in the race to drive up brand recognition and profits.

Channel Letters and Electronic Signs

Electronic signs provide businesses with some noticeable improvements over more traditional signage. First of all, they are much more visible during nighttime and overcast weather (perfect for Illinois business owners). Signs lit by LED lights stand in stark contrast to commercial facades and storefront exteriors. They can grab consumer attention more quickly and signal to everyone in the area that you are in a position to actively invest in promoting your business, providing an air of professionalism and success.

Channel Letters

Channel letters sit top of the class when it comes to electronic signs. They can pop off the exterior of a commercial structure to help catch potential customers’ attention; wired electrically, they provide another aesthetic dimension. Here are some of the main benefits of channel letters:

  • Offered in a variety of metal, plastic, and other materials.
  • Allow for numerous font styles and sizes.
  • Hand-formed to allow for more customization.
  • Pop-out from exteriors for added effect.

LED Signs in Chicago

When it comes to finding electronic signs in Chicago, you’ll want to look for a company that offers various solutions. From retrofitting older signs to installing brand new LED signs, a professional signage company will ensure that your unique needs are met.

 

Established organizations may want to preserve their old neon sign’s integrity, requiring a service experienced in retrofitting. If you’re a new owner, using back-lit channel letters is a great way to tell the people of Chicago or Naperville that you’re open for business! Contact us today to learn more!


Source: https://www.captivatingsigns.com/how-important-are-channel-letters-led-signs-for-your-business/

 

Comments

Post a Comment

Popular posts from this blog

Selecting the Right Lobby Sign for Law Firms

Image
Reception and lobby signs are crucial office fixtures that help manage people’s first impressions of your company. You want your office sign to be a strong representation of who you are as a business or brand. After all, people can draw quick conclusions about the quality of work you do with just one look at your backlit lobby signs. This is why law firm lobby signs need to evoke professionalism, expertise, and compassion for clients. You want signage systems that makes your law office look stable and trustworthy. Ready to buy signs for your law office? Below are some useful tips for choosing the right lobby sign for your law firm:  Consider your industry. Your choice of lobby signs should be influenced by your line of business. In the case of a law office, you want to evoke seriousness and firmness to gain people’s trust. When it comes to law firm lobby signs , it is best to choose a design that represents professionalism and uprightness—things that people look for in a
Read more

Ensure Your Customers’ Well-Being with a Proper Mix of Social Distancing Signs

Image
The latest safety signs your business needs are to help customers understand and adhere to social distancing rules. The signs that you need will depend on your local laws and the health directives from your local health authorities, of course. However, specific signs have emerged as the tools of choice for conducting business in light of the COVID-19 pandemic. Here is a quick rundown of the best custom business signs for this purpose, whether you have a physical location in Naperville or not. Floor Decals While floor decals were a lesser-used sign type before the pandemic, they are now a staple. That’s because they are the best way to indicate to customers where they should stand in order to stay 6 feet apart. Floor decals can also be used to direct customer traffic one-way down aisles or in other spaces. It’s wise to mark out your space with tape to see how many floor decals you’ll need before you place your order. Indoor Business Signs Floor decals aren’t always enough because somet
Read more

Expose Your Business Extensively with Channel Letter Signs

Image
Do you want to increase the visibility of your store, office, or business premises? This can easily be accomplished with high-quality channel letter signs that are customized for your brand. Captivating Signs specializes in designing and creating distinctive signs for installation outside your storefront or office to create brand awareness and help your customers find your business. They create outdoor business signs that can be installed inside your establishment, too. You can count on them to build channel letter signage that is fully customized to your liking, particularly in your brand’s colors and font preferences. It’s easier than ever to establish the presence of your business in your area with customized channel letter signs by Captivating Signs. The company can produce commercial real estate signs and channel letters, too—all designed to grab the attention of your target customers and the people passing by your place of business. High-quality channel letters deliver a
Read more