Why Channel Letters Are So Popular

Lately, we’ve been seeing more and more channel letter signs in Naperville. Why are channel letters becoming so popular, and how can it benefit you? Let’s discuss the advantages of this signage that make them an easy choice for businesses.
High Visibility
Everything about the design of channel letters promotes visibility. They can be seen from further away, and the brand name is clear even at such a distance. These signs are only mounted letters, there is typically no sign material in between the letters. Each letter is lit individually, so they are clearer. Other signs are square or rectangles that are lit up, and they, therefore, create a square or rectangular presence from far away. The actual brand name may not be readable.
Lighting and Color Options
There are many lighting options for channel letters, some of which make very dramatic statements and stand out from more traditional sign types. For example, reverse channel letters aren’t internally lit. Instead, they are lit from behind and create a gorgeous halo effect.
You can have internally lit channel letter signs too. In this case, the light will shine through the acrylic face of the sign and impart a color. We can design the sign to shine in your exact brand color, or multiple colors. Whatever is best for your vision.
Durability
Few things are as bad for your brand as a rusted, broken, or flickering outdoor sign. That’s why you need to keep durability and ease of maintenance in mind when you’re choosing a large, lit sign. Channel letter signs are made of strong aluminum with a colorful acrylic face. These materials are sturdy and last longer than other sign materials Plus, channel letters are independently lit so that the whole sign doesn’t go out when one letter has a problem.

Are Channel Letters Right for You?

There are many other reasons that channel letter signs are popular:
  • Use of energy efficient LEDs.
  • Total customizability in fonts.
  • Unique ways of being mounted on your building.
While channel letter signs are right for most businesses, it always helps to run your sign ideas by an expert. We offer reverse channel letter signs, but also many other types of exterior signs that can be used for the same purpose. Reach out to Captivating Signs today to discuss what sign is right for you.
Location: Naperville, IL, USA

Comments

Post a Comment

Popular posts from this blog

Selecting the Right Lobby Sign for Law Firms

Image
Reception and lobby signs are crucial office fixtures that help manage people’s first impressions of your company. You want your office sign to be a strong representation of who you are as a business or brand. After all, people can draw quick conclusions about the quality of work you do with just one look at your backlit lobby signs. This is why law firm lobby signs need to evoke professionalism, expertise, and compassion for clients. You want signage systems that makes your law office look stable and trustworthy. Ready to buy signs for your law office? Below are some useful tips for choosing the right lobby sign for your law firm:  Consider your industry. Your choice of lobby signs should be influenced by your line of business. In the case of a law office, you want to evoke seriousness and firmness to gain people’s trust. When it comes to law firm lobby signs , it is best to choose a design that represents professionalism and uprightness—things that people look for in a
Read more

The Ultimate Guide to Choose the Right Office Sign for Your Business

Image
Making a good first impression on potential clients often sets the tone of your relationship. What better way to make a good first impression than with nice office lobby signs? As customers enter your establishment, this is an excellent way to establish your brand’s identity. They assist your company in introducing itself and explaining what it does best. Eye-catching office signage for your business will help with the introduction and establishment of your company in the community. Captivating Signs can assist you in presenting your company in the best possible light by utilizing quality signage solutions. In this article, we compiled ways how to choose the best office signs for your business. Here’s What You Need to Do for Your Business: • Consider The Elements: Will the sign be visible from the outside? If so, consider the natural elements surrounding the building’s location. Consider how to extend its life as much as possible. Consult with our team about the best materials to use
Read more

Ensure Your Customers’ Well-Being with a Proper Mix of Social Distancing Signs

Image
The latest safety signs your business needs are to help customers understand and adhere to social distancing rules. The signs that you need will depend on your local laws and the health directives from your local health authorities, of course. However, specific signs have emerged as the tools of choice for conducting business in light of the COVID-19 pandemic. Here is a quick rundown of the best custom business signs for this purpose, whether you have a physical location in Naperville or not. Floor Decals While floor decals were a lesser-used sign type before the pandemic, they are now a staple. That’s because they are the best way to indicate to customers where they should stand in order to stay 6 feet apart. Floor decals can also be used to direct customer traffic one-way down aisles or in other spaces. It’s wise to mark out your space with tape to see how many floor decals you’ll need before you place your order. Indoor Business Signs Floor decals aren’t always enough because somet
Read more