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Catch the Attention of Passersby with Storefront Signs

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Many businesses in Chicago, Naperville and elsewhere rely on high volumes of foot traffic to meet their sales goals. So, much of their signage strategy is about drawing more passersby into the business, whether those people are driving or walking by. Storefront signs , especially custom storefront signs, are one of the best ways to turn window shoppers into real shoppers. Here are a few signs you can use to draw more people into your property.   1. Channel Letter Signs Channel letters are the latest in custom storefront sign trends. These bold signs have been adopted by a huge portion of the businesses in Chicago because they are very effective. They really make each letter, and therefore your whole brand, stand out. Each letter has maximum contrast with the unlit background, which makes these signs easy to read even when you’re driving by. If you want more traffic from the road, channel letter signs are a great option. 2. Banners Maybe you don’t have the budget for a cha

How Storefront Signs Catalyze Impulse Buying

What do you need to do in order to increase impulse buys? Get more customers to “impulse stop” and enter your store. Then you need the customer to consider the product you want them to buy, of course. And,  custom storefront signs  are a great way to initiate the impulse stop. That’s why they are one of the key custom business signs that every brand with a storefront relies on. Discover how you can create more impulse buying with the right storefront signs below. Capture More Traffic Everyday, your potential customers drive or walk by your storefront. How do you encourage them to step inside? You need a storefront sign that captures their attention and brings your brand to mind. Effective outdoor signs remind customers of what they love about your services or products, which encourages them to step in. Storefront Sign Options There are many different storefront sign types you can choose from. The two most important things to consider when choosing between them is which type c