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3 Ways Channel Letters Get Your Business Noticed

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As a business owner with a brick-and-mortar storefront to promote, you’ll find a wide range of signage options at your disposal — which in some ways just makes your decision-making process harder. If you’ve had channel letters recommended to you as an outdoor signage option, you may wonder why this choice makes so much sense for your business’s visibility. Let’s examine three ways this type of lettering can make your business “pop” visually. Why Do Channel Letters Catch the Eye and Attract Customers? Of course, the whole purpose of installing any outdoor signage is to get potential customers’ attention. So what makes channel lettering so special in this regard? 1. 3D Signage Literally Stands Out Storefront channel letters don’t just sit flat on a display board. Their three-dimensional shapes permit them to jut outward into space, calling attention to themselves in ways that 2D signage simply can’t. If you opt for a backing frame instead of mounting your channel directly to your buildi

What Are the Different Types of Interior Signs for Business?

  Signs, whether indoor or outdoor, are important for every business. Not only does it provide clients and customers with important information about the company, but it also acts as a subliminal form of marketing. When the company’s branding and logo are incorporated into the signage, it reminds everybody who walks past it who the brand is and what they do. What Are the Benefits of Indoor Signage? Interior signs  have a number of benefits, including the following. They help to guide visitors to the correct department. They show the company’s logo and branding. They boost employee morale. They reinforce the brand’s values. They provide information about the company’s products or services. What Are the Different Types of Interior Signage for Businesses? Captivating Signs provide a number of signs for local businesses in the Chicago and Naperville area. ADA Signs ADA signs are consistent with the Americans with Disabilities Act. These signs are used to ensure inclusivity for every client