3 Ways Channel Letters Get Your Business Noticed
As a business owner with a brick-and-mortar storefront to promote, you’ll find a wide range of signage options at your disposal — which in some ways just makes your decision-making process harder. If you’ve had channel letters recommended to you as an outdoor signage option, you may wonder why this choice makes so much sense for your business’s visibility. Let’s examine three ways this type of lettering can make your business “pop” visually. Why Do Channel Letters Catch the Eye and Attract Customers? Of course, the whole purpose of installing any outdoor signage is to get potential customers’ attention. So what makes channel lettering so special in this regard? 1. 3D Signage Literally Stands Out Storefront channel letters don’t just sit flat on a display board. Their three-dimensional shapes permit them to jut outward into space, calling attention to themselves in ways that 2D signage simply can’t. If you opt for a backing frame instead of mounting your channel directly to your buildi